Facebook offers a bit of everything that is social networking and sOCial Sunday wants to know how to maximize its potential. Cindy Bobruk of the J.F. Shea Therapeutic Riding Center in San Juan Capo tells us how this non-profit organization’s launch in May went …
Goals? To augment traditional communication; to quickly share stories and photos plus construction updates; and to expose more people to our mission without spending a lot of money during these uncertain economic times.
How? Chose a Facebook Fan page rather than a “Cause” or a “Group” because …
- More interactive for fans
- Emphasis on building relationships with fans vs. fundraising
- Analytics for tracking trends and interests
Plan? We had a plano … however, our Fan page did take on a life of its own because its owned by “Fans.” We can help point the page in a certain direction with content we post.
Lessons learned? We found that Shea Center has a “Cause” page with 75-plus members. It was set up 2 to 3 years ago by a former volunteer.
Results? Created our fan page on May 8; by late July, more than 300 fans. Launched “Adam’s Challenge Ride” with Shea Center parent Ali Wolf and her son Adam, who has cerebral palsy. They used their personal Facebook network to raise almost $3,000 for the center.
Next steps? Use Facebook as a fundraising tool for September BBQ and our $250,000 matching challenge starting on September 1; use Adam’s Ride as a model to raise support the center; explore other social media options.
Advice? “Jump in knowing you can’t possibly control what your Fans post. And who knows what the next big social media phenomena will be!”
Did you miss?
[rssfeedme cat=”lansner” feedpath=”/tag/wisdom/” max=”2″]
[ MORE: TWITTER | LINKEDIN | JON | REAL ESTATE ]